At AURAE, our philosophy is anything but ordinary. We don’t simply craft strategies; we bring them to life in seamless, on-the-ground collaboration with your team, crafting bespoke plans that reflect the unique character of your property and the stories it holds.
With a powerful global network and an intimate understanding of Europe’s luxury market, we position your property to achieve enduring profitability, elevated guest experiences and an aura of unmatched prestige.
Why Choose AURAE?
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Unparalleled Expertise: Decades of luxury hospitality market insights and hands-on experience.
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Tailored Solutions: Custom strategies designed to honour your property’s unique essence.
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Flawless Execution: From concept to completion, every step is guided with precision.
WELCOME TO AURAE
AURAE redefines the art of luxury hospitality by breathing new life into Europe’s most iconic hotels and supporting those just emerging. Our mission is to transform these properties into enduring symbols of elegance and grandeur, tailored to reflect the unique stories and vision of each client.
AURAE was co-founded by Mario Cardone, a leader with over three decades of experience in international travel and tourism. Mario’s career has been defined by a relentless commitment to excellence, from his leadership as MD & VP of Sabre Holdings for Southern and Western Europe - where he mastered distribution systems, sales strategies and performance optimization - to his role as Managing Director of the Pellicano Hotels Group, where he drove many years of outstanding growth.
Since 2015, Mario has focused on supporting independent hoteliers and family offices across Europe, in his dedication to elevating the luxury hotel and resort industry. Interweaving strategic hospitality expertise with a profound appreciation for the art of creating a legacy, AURAE helps clients achieve success in a highly competitive market.
Let AURAE be your partner in reimagining what’s possible in luxury hospitality.
OUR EXPERTISE
Tailored Excellence, Measurable Impact.
BUSINESS PLANNING
& STRATEGY
Whether it’s pre-opening strategies or fine-tuning an established property, we deliver actionable solutions that boost profitability, elevate guest experiences and position your property as a market leader. From in-depth market analysis to feasibility studies and beyond, every detail is thoughtfully planned to bring your vision to life.
SALES, MARKET DISTRIBUTION & REVENUE
Engage the right guests at the right time with tailored pricing strategies, optimized distribution channels and exclusive partnerships. We create bespoke revenue plans, budgets and systems to ensure your property thrives in the luxury market.
HOTEL OPERATIONS
Deliver unforgettable guest experiences with meticulously crafted Standard Operating Procedures (SOPs), immersive team training and mystery guest evaluations. Our approach ensures flawless operations, effortless service and unrivalled quality.
TEAM SELECTION & DEVELOPMENT
Build a team that embodies your property’s unique identity and delivers an unforgettable guest experience. We specialize in identifying exceptional talent and designing tailored development programs to equip your staff with the expertise needed to uphold the highest standards of luxury hospitality.
BESPOKE SERVICES MATCHED TO YOUR NEEDS
Our expertise speaks for itself: higher revenues, delighted guests and global acclaim. We pride ourselves on our ability to stay agile while keeping a finger on the pulse of the luxury hotel sector. We look forward to having a conversation about your unique vision and goals.
Borgo Santandrea | Amalfi Coast
Perched high above the Amalfi Coast, Borgo Santandrea is a breathtaking 54-suite retreat that seamlessly fuses Gio Ponti’s visionary mid-century Italian design with timeless Mediterranean charm. AURAE played a pivotal role in positioning this gem as one of the Amalfi Coast’s most sought-after destinations by crafting a strategic business and pricing plan tailored to its unique essence. The result? A debut nothing short of extraordinary.
Key Results:
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Surpassed year one revenue goals within first six months of operations.
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Outperformed competitors in the luxury hospitality market.
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Secured global recognition through precision marketing and bespoke sales representation.
"Mario’s strategic vision and deep hospitality industry knowledge has helped us formulate a sound growth strategy and a clear plan that we can execute." - Maurizio Orlacchio, GM & Co-Owner of Borgo Santandrea
Il Borro Estate | Tuscany
AURAE partnered with Il Borro to elevate its presence in the luxury travel market, crafting bespoke strategies to drive revenue growth and brand prestige. Through personalized pricing models and streamlined operations, we ensured Il Borro’s unique charm resonated seamlessly across every touchpoint.
Key Results:
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Achieved 20%+ YoY increase in direct bookings since 2022.
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Successfully implemented cross-group CRM strategy with record results.
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Secured affiliation with Small Luxury Hotels for Viesca, Il Borro’s sister property.
“Working with Mario and his team has helped us open a new chapter of growth for our properties, reaching record breaking results in the last year.” - Ferruccio Ferragamo, former President of Salvatore Ferragamo Group & Owner of Il Borro Estate
Pellicano Hotels | Italy
A symbol of understated Italian elegance, Pellicano Hotels - founded by the Sciò family - comprises three of Italy’s most distinguished five-star retreats: Hotel Il Pellicano, La Posta Vecchia Hotel, and Mezzatorre Hotel & Thermal Spa. As members of The Leading Hotels of the World, each property embodies timeless luxury and world-class hospitality.
Key Results:
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Delivered record-breaking revenue growth for five consecutive years.
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Drove a +40% increase in revenue in Year 1 for Mezzatorre Hotel.
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Provided strategic support, revenue strategy and technology implementation.
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Introduced booking and revenue systems for enhanced performance.
"Throughout the years we worked together I valued Mario’s uncommon leadership skills, alongside a great vision and organizational capacity, all of which helped us leapfrog our competitors and set us apart from the rest." - Roberto Sciò, President & Owner, Pellicano Hotels
Partnerships
Featured Clients
Lupaia
Il Borro
Tearose
Rhinoceros
D Maris Bay
La Reginella
San Barbato
Villa Dubrovnik
Hotel Il Pellicano
Hotel Il Salviatino
La Posta Vecchia
Borgo Santandrea
Aleph Rome Hotel
Argos in Cappadocia
Mezzatorre
Villa Magna
Capri Palace
STRAF Hotel
Hotel De Ricci
Lanthia Resort
Hotel Metropole
Hotel Hermitage
Palazzo delle Pietre
Torre di Cala Piccola
Vocabolo Moscatelli
Castello di Postignano
Grand Hotel et de Milan
Aldrovandi Villa Borghese
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Zapcom delivers IT integration solutions, empowering luxury hotels with technology to streamline operations, enhance automation and elevate guest experiences.
Zapcom delivers cutting-edge IT and integration solutions, empowering hotels with technology designed to streamline operations and enhance automation.
